At The Story Funnel, we help startups scale by telling their story. Our methodology is the culmination of years of work helping dozens of clients, investing in other startups, and doing our own startups as well.
The first step in any client engagement we do is to evaluate where our client's brand is positioned within their team, among customers, and within the marketplace. We do that via the following methods and deliverables.
1
This is an internal survey that you send to your team. This first deliverable you can do for free by clicking here.
2
Product Market Fit is a critical part of scaling your startup. It’s critical to know that what you’re about to scale is actually meeting the market need.
We do this via the Product Market Fit survey. Our analysis uses Machine Learning (ML) to determine the features, functions, and messages that are resonating with your customers.
3
A content journey map lays out the stages and phases of hooking prospects, building customers, and paying off advocates.
Each of the three stages and nine phases make up the Story Funnel framework. This content journey map will set the stage for all the content and programs to build a growth flywheel.
4
Product Market Fit is a critical part of scaling your startup. It’s critical to know that what you’re about to scale is actually meeting the market need.
We do this via the Product Market Fit survey. Our analysis uses Machine Learning (ML) to determine the features, functions, and messages that are resonating with your customers.
5
A major part of building your brand and telling your story is outreach, creating content, and understanding what your customers are saying.
We can help you set up an effective outreach, content, and PMF strategy that can get you link backs, guest posts, media coverage, more sales, and interviews. This is a major component of the story funnel process and allows you to grow your company sustainably.
After we get the story straight, then engagements can span from project based work to retainer for services based work. We’re pretty flexible since we understand what it’s like to scale startups.
Either way, these first four deliverables will give a great framework for how your startup can scale by aligning RevOps and Product-Led Growth via storytelling.
