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Crafting Your Perfect Pitch

How to increase your pitch response rates by crafting your perfect pitch by telling your story.

When: November 9th, 2021 at 8 AM - 9:30 AM Pacific

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Pitching is at the heart of all outbound marketing and business development. With a perfect pitch, your success rate at building links, getting media attention, and partnerships will increase. In order to create the perfect pitch, you first need to get your story straight.

In this workshop, we will talk about how to get media attention. It is hard to find the right words in a good pitch. We will go over when it makes sense to send a pitch to someone and what you should include in the message. We will also help you think about your Big Idea that will be clear, concise, compelling, and consistent for pitches

You’ll Learn How to …

  • Craft a Big Idea for your brand or personal platform
  • Understand the structure of a great pitch that gets results
  • Create your own pitch for yourself or your brand using a proven method
  • Know when it’s the right time to pitch + pitch cadence
  • Using Respona to automate your outreach and look for places to pitch
  • Supercharge Your Subject Lines for more conversations

Who is This For …

You should have some experience pitching, it’s part of your job, or you want to promote something. Job descriptions like:

  • Content Creators
  • Content Marketing Managers
  • Outreach Coordinators
  • Public Relations Associates
  • Link Builders and Guest Posters

Workshop Schedule (90 minutes)

  1. Introduction
  2. Stories Have Structure (and so do Pitches)
  3. The Power of a Big Idea
  4. Why Timing Matters for Your Pitch
  5. Creating Your Brand (or Personal) Big Idea
  6. Attendee Big Idea Sharing
  7. Crafting the Perfect Pitch
  8. Example Big Ideas & Pitches + Pitch Templates
  9. Using Respona to accelerate your outreach
  10. Overview of Pitch Muscle Building Challenges
  11. HARO (All sorts of Media)
  12. Matchmaker.fm (podcasts)
  13. Questions

When: November 9th, 2021 at 8 AM - 9:30 AM Pacific

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About Your Instructor

Jarie Bolander is a reluctant PR Maven at JSY PR & Marketing — a full-service PR, Marketing, and Strategic Communications firm that specializes in helping tech startups tell better stories. He is also the ED of JSY Giving, a nonprofit dedicated to his late wife Jane whose mission is to help nonprofits tell better stories.

Jarie likes to say that he is an engineer by training and an entrepreneur by nature. He has over 25 years of experience bringing innovative products to market. Some of them include Bluetooth, USB, RFID, Semiconductor DNA sequencing, Smart Water Monitoring, and SaaS for Healthcare.

Jarie has formed or been part of 6 startups in various management roles. He holds an MBA in Technology Management and a BS in Electrical Engineering. He is also the inventor or co-inventor on over 10 patents and has published six books — 8 Startup Dilemmas All Founders Will Face, 7 PR Secrets All Founders Should Know, The Entrepreneur Ethos,  Frustration Free Technical Management, #ENDURANCE tweet — A Little Nudge to Keep You Going and Business Basics for Entrepreneurs.

You can hear his thoughts on how to build a more ethical, inclusive, and resilient world on his podcast, The Entrepreneur Ethos Podcast or on Twitter @thedailymba.

Duration: 90 minutes

Price: No Charge

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