You've successfully subscribed to The Story Funnel
Great! Next, complete checkout for full access to The Story Funnel
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.

Story Funnel

The Story Funnel is how to hook prospects, build customers, and payoff advocates by getting your story straight. It's your brand (or company) story that moves people to pay attention to you.

Building Customers with Logos

Building Customers with Logos
Members Public

At this stage, we want our new customers to be so happy with their purchase, that they don’t unsubscribe or return our offering. The way to do this is to make it as easy as possible to start using your offering to do the intended job.

Jarie Bolander
Jarie Bolander
Building Customers
6 Commandments of Copy

6 Commandments of Copy
Members Public

A systematic way to analyze and write compelling copy that tells the story you want to tell.

Jarie Bolander
Jarie Bolander
Story Funnel
Parts of the Hook Stage

Parts of the Hook Stage
Members Public

The hook stage is the noisiest stage of the Story Funnel because it’s the one with the most amount of competition and literal noise.

Jarie Bolander
Jarie Bolander
Hooking Prospects
What's Your Big Idea?

What's Your Big Idea?
Members Public

The big idea is your brand's north star. Without one, you will be lost in the sea of noise.

Jarie Bolander
Jarie Bolander
Hooking Prospects
What's Your Core Value?

What's Your Core Value?
Members Public

Val·​ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster

Jarie Bolander
Jarie Bolander
Hooking Prospects
Hooking Prospects with Pathos

Hooking Prospects with Pathos
Members Public

The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.

Jarie Bolander
Jarie Bolander
Hooking Prospects
Introducing The Story Funnel

Introducing The Story Funnel
Members Public

At its core, the Story Funnel concept is how to tell a brand’s story depending on what stage someone is in -- all why not straying from the brand’s core values. This is what we mean by keeping the story straight and it’s an essential part of building a brand.

Jarie Bolander
Jarie Bolander
Introduction