Prospects are people who are searching for a solution to a problem. There are a lot of prospects out there and not all will care about what you do.
What's Your Core Value?
Val·ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster
Hooking Prospects with Pathos
The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.