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Paying Off Advocates

The final macro stage of the story funnel. This is where you pay off the advocates you built up.

Parts of the Pay Off Stage

Parts of the Pay Off Stage
Members Public

The future health of your brand and your follow-on products and services you provide heavily depends on this stage because your fans and advocates are the ones that will tell their friends and family about your brand and are the most likely folks to buy from you again.

Jarie Bolander
Jarie Bolander
Paying Off Advocates
What is Your Brand's Thru-line

What is Your Brand's Thru-line
Members Public

A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.

Jarie Bolander
Jarie Bolander
Paying Off Advocates
What Are the Conventions & Requirements for your Brand?

What Are the Conventions & Requirements for your Brand?
Members Public

Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.

Jarie Bolander
Jarie Bolander
Paying Off Advocates
Paying Off Advocates with Ethos

Paying Off Advocates with Ethos
Members Public

Ethos is all about the credibility of the messenger or their bonafide’s. We look up to those that have achieved what we want to achieve or look/act/like what we like. That’s part of the reason celebrities endorse products and services -- it signals that said brand can be trusted.

Jarie Bolander
Jarie Bolander
Paying Off Advocates