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Logos

All of the logical arguments for why to buy your product or service. This is used in combination with pathos.

Parts of the Build Stage

Parts of the Build Stage
Members Public

The build stage starts off with the first goal of Story Funnel which is to get a prospect to buy. Once we get our new customers, we want our interaction with them to be stellar

Jarie Bolander
Jarie Bolander
Building Customers
What is Your Structure and who do you Serve?

What is Your Structure and who do you Serve?
Members Public

What are you selling and who do you sell it to. That seems like a simple question but if you don't have your story straight, it can get confusing.

Jarie Bolander
Jarie Bolander
Building Customers
What Are Your Customers Wants and Needs?

What Are Your Customers Wants and Needs?
Members Public

Your messaging needs to pull at the need while also giving the dopamine hit of want. You can never get to the need without the want satisfied. It’s like the gatekeeper to the inner sanctum.

Jarie Bolander
Jarie Bolander
Building Customers
Building Customers with Logos

Building Customers with Logos
Members Public

At this stage, we want our new customers to be so happy with their purchase, that they don’t unsubscribe or return our offering. The way to do this is to make it as easy as possible to start using your offering to do the intended job.

Jarie Bolander
Jarie Bolander
Building Customers