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Introduction

An introduction to the story funnel concept.

Introducing The Story Funnel

Introducing The Story Funnel
Members Public

At its core, the Story Funnel concept is how to tell a brand’s story depending on what stage someone is in -- all why not straying from the brand’s core values. This is what we mean by keeping the story straight and it’s an essential part of building a brand.

Jarie Bolander
Jarie Bolander
Introduction