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Emotions

All of the ways that emotions play a role in what we buy and pay attention too.

What's Your Core Value?

What's Your Core Value?
Members Public

Val·​ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster

Jarie Bolander
Jarie Bolander
Hooking Prospects
Hooking Prospects with Pathos

Hooking Prospects with Pathos
Members Public

The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.

Jarie Bolander
Jarie Bolander
Hooking Prospects