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Brand Story Guide

What is Your Brand's Thru-line

What is Your Brand's Thru-line
Members Public

A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.

Jarie Bolander
Jarie Bolander
Paying Off Advocates
What Are the Conventions & Requirements for your Brand?

What Are the Conventions & Requirements for your Brand?
Members Public

Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.

Jarie Bolander
Jarie Bolander
Paying Off Advocates