Brand Story Guide
What is Your Brand's Thru-line
A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.
What Are the Conventions & Requirements for your Brand?
Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.
The Story Funnel Newsletter
Join the newsletter to receive the latest updates in your inbox.