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What is Your Brand's Thru-line

What is Your Brand's Thru-line
Members Public

A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.

Jarie Bolander
Jarie Bolander
Paying Off Advocates