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Parts of the Pay Off Stage

Parts of the Pay Off Stage
Members Public

The future health of your brand and your follow-on products and services you provide heavily depends on this stage because your fans and advocates are the ones that will tell their friends and family about your brand and are the most likely folks to buy from you again.

Jarie Bolander
Jarie Bolander
Paying Off Advocates
What is Your Brand's Thru-line

What is Your Brand's Thru-line
Members Public

A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.

Jarie Bolander
Jarie Bolander
Paying Off Advocates
What Are the Conventions & Requirements for your Brand?

What Are the Conventions & Requirements for your Brand?
Members Public

Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.

Jarie Bolander
Jarie Bolander
Paying Off Advocates
Paying Off Advocates with Ethos

Paying Off Advocates with Ethos
Members Public

Ethos is all about the credibility of the messenger or their bonafide’s. We look up to those that have achieved what we want to achieve or look/act/like what we like. That’s part of the reason celebrities endorse products and services -- it signals that said brand can be trusted.

Jarie Bolander
Jarie Bolander
Paying Off Advocates
Parts of the Build Stage

Parts of the Build Stage
Members Public

The build stage starts off with the first goal of Story Funnel which is to get a prospect to buy. Once we get our new customers, we want our interaction with them to be stellar

Jarie Bolander
Jarie Bolander
Building Customers
What is Your Structure and who do you Serve?

What is Your Structure and who do you Serve?
Members Public

What are you selling and who do you sell it to. That seems like a simple question but if you don't have your story straight, it can get confusing.

Jarie Bolander
Jarie Bolander
Building Customers
What Are Your Customers Wants and Needs?

What Are Your Customers Wants and Needs?
Members Public

Your messaging needs to pull at the need while also giving the dopamine hit of want. You can never get to the need without the want satisfied. It’s like the gatekeeper to the inner sanctum.

Jarie Bolander
Jarie Bolander
Building Customers
Building Customers with Logos

Building Customers with Logos
Members Public

At this stage, we want our new customers to be so happy with their purchase, that they don’t unsubscribe or return our offering. The way to do this is to make it as easy as possible to start using your offering to do the intended job.

Jarie Bolander
Jarie Bolander
Building Customers