Don't waste money scaling the wrong thing. Avoid the pitfalls of blowing budgets, annoying customers, and creeping features by figuring out the right message and story before you scale.
Most startups do a great job of building an MVP and getting some initial traction.
Most startups do a great job of building an MVP and getting some initial traction. The challenge is always how to Go To Market so you can achieve scale.
This Go to Market phase is where the vast majority of startups waste money, build the wrong features, and ultimately annoy the customers they have with muddled messaging.
The combination of all those three challenges results in them failing to scale or worst, going out of business. That’s why we created The Story Funnel to help you align your RevOps and Product-Led Growth efforts so you scale the right story for your brand.
Building a brand and a company is a complex process of trial and error, with a lot more error than most like. That’s why it’s important to figure out what’s the right product, message, and story to scale.
The sooner you can figure that out, the faster you can grow your business. Don’t waste money on ads or content that’s not part of your brand’s story. Find your story right now for free using the Story Funnel and our Brand Story Guide
Your brand’s story is not only critical to prospects but also to your existing customers. A clear, concise, and compelling story as to where you’re going and how your customers can come along for the ride will make them comfortable in continuing to be your customers.
It’s this “build in the open” approach that allows you to recruit your customers to be your advocates. When a happy customer feels comfortable with your brand and the story you’re telling, they are more likely to tell a friend or share your story on social media.
Too often, development priorities are either not well defined or selected because of bug reports or what the team thinks is important. While both of those things are important, it’s really the feedback from customers and the challenges they face that should take priority.
With the Story Funnel’s Product Market Fit survey process, you can know what customers are thinking and also when you should fill the rocket with fuel.
We’re still working on automating the Product Market Fit process but if you sign up to create a Brand Story Guide, we’ll let you know the process we have used to help companies know when they have Product Market Fit and when they don’t.
The Story Funnel helps the growth-minded to scale their business and brand. It's a framework and SaaS tool that gives you the resources needed to build your story, focus your team on what matters most to customers, and get results—without breaking budgets, annoying customers with pesky features they don't want or need, and wasting your developers time.
It’s based on the fundamental principles of storytelling and Machine Learning models of what great brands have done to succeed.
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We give you simple tools and templates so that anyone can create copy that rings true for their brand’s voice.
We share awesome case studies with practical advice about storytelling, based on the fundamentals of storytelling that have been around for thousands of years.
We offer short courses filled with stories about successful launches and step-by-step ways to scale your business as well using storytelling.
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The first step in telling a great story is getting your story straight by building what we call a Brand Story Guide, which answers the marketer’s 6 core questions.
The first three of which you can do for free.
Fundamental to a great story is figuring out how to be consistent across your entire brand from hooking prospects, building customers, and paying off advocates.
This starts by answering the following three questions:
You can get answers to these three questions for free by signing up below. We’ll set up a survey for you and your team along with instructions on how to send it out.
Once we get the data, we’ll then create and send you a custom Brand Story Guide. This is the first step in aligning your team and scaling your brand.
Most people are so focused on the process of how to get a prospect into their brand that they forget about what it takes once you’ve already got them. If your goal is just to sell and not care for anything else, then stop right here.
The goal of the Story Funnel is to build a growth flywheel that aligns your entire brand behind a story that not only works but also is scalable. This alignment is strongest when your RevOps and your Product-Led Growth efforts are telling the same story.
Your team is by far the most qualified and best people to tell your brand’s story. If the team is aligned to the big picture, via the big idea, then that can amplify your reach. This goes for your extended team as well.
Too often, development priorities are either not well defined or selected because of bug reports or what the team thinks is important. While both of those things are important, it’s really the feedback from customers and the challenges they face that should take priority.
With the Story Funnel’s Product Market Fit survey process, you can know what customers are thinking and also when you should fill the rocket with fuel.
We’re still working on automating the Product Market Fit process but if you sign up to create a Brand Story Guide, we’ll let you know the process we have used to help companies know when they have Product Market Fit and when they don’t.
